Business communication: an introduction.

 

Exercise 1

1   How do you define communication?

Communication is to me the ability to express to others anything by any way or form like talking, writing, or even using you body. All of this with the purpose to let others know how you feel, what you think, etc.

 

2.   What is the role of communication in management of business?

It plays the most important role because if there is not communication (or it is bad) there is nothing. It is impossible to run a company rightly when there is lack of information and misunderstands.

 

3.     What are the different purposes of communication? Briefly explain any five of them.

-          Instruction: let others know what you want them to do.

-          Integration: create relationships to achieve goals.

-          Evaluation: this allows to know the worth of tasks.

-          Teaching: this avoids accidents and risks which means saving money.

-          Image building: having a good image in society is important so the best way to do it is by informing the enterprise goal, activities, progress, etc.

 

4.     Discuss the different situations when the communication exists.

-          When someone has the intention to share any message.

-          When someone receives any message.

-          When the receiver understands the information.

-          When there is feedback.

 

5.    “Communication is an exchange of facts, ideas, opinions and emotions by two or more persons”. Explain the statement and discuss the role of feedback in communication.

I guess it means you can express anything you think, feel, etc. but to really create a communicative process it is necessary someone or something to receive the information you are sending because if there is no one else you are just expressing yourself but no communicating, so the point of communication is sharing with someone. That is why feedback is important due to it allows either the receiver to ask for more information to clarify the message and let the sender know if the message sent was clear.

 

6.    “Communication is the two-way process” Explain.

As I said, I think it is necessary at least two parts to create a real communication process, there must be a sender and a receiver that can change roles to make it more effective.

 

7.     Discuss the elements of communication process.

-          Sender: the one who start the process.

-          Message: is what the sender wants to share.

-          Encoding: the way how the message is sent.

-          Channel: the link between the sender and receiver.

-          Receiver: the person who gets the message.

-          Decoding: is the interpretation they receiver gives to the message.

-          Feedback: the reaction of the receiver.

-          Brain drain: this happens when the message is lost by reasons like misunderstanding, lack of ability to express the idea, etc.

 

8.     Give three examples of brain drain in communication process.

-          When the communicator rambles so the receiver can not get the main idea.

-          When there is no organization in the message, so it turns difficult to decode it.

-          When the words chosen are not the right ones to be clear (like using very technical terms).